In recent years, the beauty industry has witnessed a seismic shift towards looking after our wider environment and ourselves. Amidst this transformation, Glitterbels has emerged as a pioneer, championing HEMA-free products to cater to consumers who may have an adverse reaction to a product containing HEMA.
What is HEMA and Why is it Used in Nail Products?
Hydroxyethyl methacrylate, or HEMA, is a resin commonly found in nail products, lauded for its role in enhancing polish durability and finish. While HEMA has been a staple in nail products for years, a small percentage of users experience sensitivities, which prompted progressive nail brands, like us, to innovate in the space.
The Rise of Non-Toxic Nail Products
The surge in demand for non-toxic beauty products is a testament to growing consumer consciousness. People are increasingly wary of the chemicals in their beauty products, especially with rising concerns over allergies and skin sensitivities. Glitterbels has been driving innovation in the HEMA-free space, first with our gel polishes and, July we launched our HEMA-free builder gel.
Glitterbels’ Innovation in HEMA-Free Products
Glitterbels' HEMA-free range is not just a product line; it's a revolution in nail care. We have invested significantly in research and development to create products that are not only safe for those with sensitivities but also provide the high-quality finish and longevity that customers expect. Our user testimonials praise the range for its exceptional quality, proving that safety does not mean a compromise on aesthetics, longevity or ease of use.
The Benefits of Using HEMA-Free Nail Products
Opting for HEMA-free products is particularly beneficial for individuals with sensitivities, offering a gentler alternative without sacrificing the glamour of a perfect manicure. More widely HEMA-Free products align with a growing environmental consciousness, reflecting a shift towards more sustainable and health-conscious beauty routines. The ingredients used in a premium beauty products has always been a factor and the nail industry is no exception.
The Future of Nail Care and Beauty Standards
Glitterbels’ commitment to HEMA-free products is reflective of a broader trend in the beauty industry prioritising inclusivity and safety. This trend is set to shape future innovations in nail care, with a focus on formulations that cater to health-conscious consumers.
How Consumers Can Make Informed Choices
Consumers are becoming more ingredient-conscious. Understanding the components of nail products and recognising personal sensitivities are key to making informed choices. While products containing HEMA are perfectly fine for the majority of people, providing more choice for customers can only be a good thing.
The shift towards non-toxic, HEMA-free nail products marks a significant milestone in the beauty industry. Glitterbels, as a leader in this movement, has shown that safety, quality, and consumer choice can work together seamlessly. Whether you're looking to cater to customers with sensitivities or simply seeking more choice Glitterbels' HEMA-free range is a testament to the brand's commitment to both consumer well-being and industry innovation.