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About Us

Where The Magic Started…

Before the Glitterbels world of colour exploded and took over the UK nail industry, husband and wife duo, Annabel and Elliott Maginnis had the vision of creating a magical space for all things nails.

Annabel evolved and grew her client base, working her way up from her mum’s kitchen table into a huge fairy-tale salon. Based in Staffordshire, UK, the Nails by Annabel salon is home of the Glitterbels, decorated with a full-size Unicorn and marble accents. Annabel & Elliott still dreamt of more, seeing a gap in the market for a fabulous range of gorgeous colours and glitters. Thus, Glitterbels was born, launching in 2017 with a beautiful collection of acrylic powders.

A few years later Glitterbels have over 400+ Acrylic powders, 300+ Gel colours and an amazing range of 70+ Builder-bel Gels. They offer an extensive range of products for the professional nail technician. With over 50,000 happy UK customers, Glitterbels prides themselves on their product innovation, trend-led colours and creating one-of-a-kind colours. High quality products are Glitterbels’ passion - from the catwalk to street-style, nature, and lifestyle the Glitterbels team want to inspire positivity and confidence and creativity.

To the future of Glitterbels and beyond.

Glitterbels have now officially launched in the US. Our new US HQ is based in Atlanta, Georgia. Over the past couple of years, as Glitterbels have been expanding their world of colour and growing in popularity in the UK, the support from our American customers hasn’t gone unnoticed. We heard you loud and clear and decided to make the jump, across the pond. We are now proud to say we can offer our US customers a higher quality of services with faster delivery, less delays, and no import duty.

To the future of Glitterbels and beyond.